Before establishing blue group marketing in 2002, Principal Consultant Liz Atkinson had more than 20 years marketing and communications management experience with Telstra, TXU, Pfizer Pharmaceuticals and Chemicals, Tooheys Brewing and Department of Primary Industries.

The name blue group marketing comes from Liz’s love of the colour blue - which is the colour of communication, ideas, creativity and expression.

Liz’s projects have ranged from editing a one-page letter to editing high-level government reports and developing and implementing marketing and communications strategies and plans. She has developed annual reports, business reports, corporate newsletters, journal articles, web content, media materials and marketing and sales collateral.

Her career highlights include developing and implementing Telstra’s Disability Services strategy in response to the Disability Discrimination Act (1993), developing an award-winning annual report for an industry superannuation Fund and developing, managing and implementing the communications strategy and plan for the conversion of the township of Colac from TLPG to Natural Gas.

Liz has a Master of Business (Marketing) and is RG146 (Superannuation) compliant.

Liz is a member of the Society of Editors (Vic) Inc and Women in Super.

view Liz’s Society of Editors (Vic) Inc Freelance Register entry

view Liz’s LinkedIn profile