promote and build a brand including websites, brochures, product and service catalogues and direct marketing campaigns

position a company and keep people up to date about what is happening in the organisation or industry such as annual reports, websites, company and executive profiles, corporate newsletters and articles in industry and trade journals and magazines

convey information of a technical or complex nature in simple, straightforward language including Codes of Conduct, product disclosure documents, brochures and journal articles

win business such as tenders, proposals and marketing letters

convey a point of view or announce significant issues to the market such as media releases, media backgrounders and media briefs

communicate with staff including in-house newsletters, intranet, training materials, briefing documents, work instructions, process documents and safety information

keep communication across the organisation consistent by developing a Style Guide that shows how to present certain information such as dates and numbers